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Your trade show booth floor is akin to your fifth wall and real estate that can increase your effectiveness. The flooring of your trade show booth should always complement and enhance the environment of your trade show display. In fact, your choice of flooring can add a third dimension to your trade show booth.

A fantastic example of the 3rd Dimension is the city of Chicago, when they used full-color digitally printed footprints- in- the sand on their trade show display carpet. The signs and banners and the unique flooring was the starting point of the “follow me” tour of the Chicago area that made their trade show booth 3 dimensional. Imaginative trade show flooring can create 3 dimensional trade show booths with flooring that uses footprints, railroad tracks, and other devices that stimulate a “follow me” look.

By merely adding imaginative carpeting concepts to your trade show exhibits, you will be able to successfully update the look of your existing trade show booths. Contemporary flooring uses materials that are now easier to use and ship. Interlocking floors are extremely portable and can handle the demands of small and large trade show exhibitors.

Today’s trade show booth flooring concepts offer a greater variety of choices than ever before—from carpets in solid or specifically dyed colors, inlays and logos, to flex floors that look like stone, metal, fabric or hardwoods. The addition of a corporate logo or brand name to exhibit flooring makes and reinforces your brand impression. The application of border designs, custom inlays and carpet sculpting can significantly add a quality look to your trade show booth décor.

Remember when trade show exhibitors think out- of- the- box exposure ideas for their trade show booth, they often consider overhead hanging signs. However, if you properly integrate your trade show flooring into the design of your trade show display, you can have a successful exhibit experience by providing underfoot appeal to your trade show booth visitors as well.